Comcast pulls the plug on G4 TV, ending comeback for gamer-focused network – Deadline

Exclusive: ComcastThe Spectacar segment pulls the plug on the video game-centric network G4 TV, an early 2000s incarnation, remains a cultural touchstone for many millennials a year after its relaunch.

In a memo sent to all employees, Spectacar CEO Dave Scott explained that the company’s investment and network renewal efforts were not gaining traction.

A few dozen employees and contract workers have been affected by the shutdown. Comcast said it would help them out and consider some internal opportunities.

The Departure in summer Russell Aarons, a veteran digital media executive who took over as president of G4 in 2021, pioneered today’s news. His duties included in Joe Marsh’s portfolio, A Comcast Spectator A vet who was CEO of T1, an international sports joint venture with Korea’s SK Telecom.

The current iteration of the G4 is smaller and less focused on traditional linear TV than its predecessor. It has announced a programming slate including an updated version of the original G4 mainstays Attack of the show! And ExpMore comedy RaisedJapanese tournament series Ninja WarriorSports tournaments and Dungeons & Dragons limited series.

In addition to putting content on YouTube and social media, G4 has a multi-year deal with Twitch and pay-TV distribution deals with Verizon FiOS, Cox, Xfinity TV and Philo.

Several media and technology initiatives focused on the gamer community have recently caused turmoil, with Facebook shutting down its gaming app and Google shutting down its gaming service, Stadia. VENN, “Off MTV Video games,” and the mere bust went on.

G4’s initial run began in 2002 under co-owners NBCUniversal and Dish Network. The network was created by former Disney TV executive Charles Hirschhorn, who envisioned it as MTV’s successor in its ability to appeal to youth culture. A number of notable figures appeared as hosts in its initial run on G4, including Olivia Munn, Chris Hardwick, Kevin Pereira and Grace Helbig.

After going dark in 2014, Esquire Network took over G4’s place on the dial in what would be a short-lived branding exercise. Amid the excitement on social media, new owner Comcast Spectacular revealed plans for the network to return to a virtual 2020 edition of Comic-Con.

Spectator’s main business focus is sports and live events, with the division owning the NHL’s Philadelphia Flyers and their own arena, the Wells Fargo Center, among other properties. The results of G4 have never mattered to Spectator, but the segment follows the esports avidly, making a G4 revival a logical endeavor.

Here’s Scott’s full memo, obtained from a source:

Group:

As you know, it was introduced back last year to tap into the popularity of the G4
game. We invested in creating the new G4 as an online and TV destination for fans
To entertain, inspire, and connect with gaming content.

Over the past several months, we’ve worked hard to build that interest in the G4, but
Viewership is low and the network has not achieved sustainable funding
Results. It certainly wasn’t what we expected, and as a result, we did
Termination of G4’s operations is a very difficult decision, effective immediately.
I know this is disappointing news and I am disappointed too. I must thank you
Everyone on the G4 team for their hard work and dedication to the network.

Our Human Resources team will contact you to provide you with support,
Discuss other available opportunities and answer your questions
May be.

Thanks again for all your hard work for G4.

Sincerely,

Dave Scott
Chairman and CEO
Comcast Spectator

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