Logitech has announced a line of PC gaming accessories that are designed to be more gender-inclusive — specifically aimed at women — than its previous releases. Companies should not try to market consumer technology by gender in 2022, but rather recognize the diverse tastes and physical needs that consumers have. But Logitech went and did it anyway.
And the gadgets in the Aurora collection look great, especially when they’re new — not just new colorways of existing products. But aside from some interesting features across the Aurora collection, it still feels like a pink line at work.
With its latest gaming accessories (and the many expensive add-ons you can buy to customize them), Logitech wants to let you know that it’s now recognizing underrepresented groups. .
A wide variety of genders love to play games and use all the necessary equipment, but many peripheral companies, including Logitech, have spent a long time designing products for a specific type of gamer: devices decked out in dark colors and RGB lighting that are comfortable to use and have larger-than-average hands.
Logitech is slowly realizing that everything doesn’t have to look like it comes from the office IT department Where did the “gamer aesthetic” come from?. It started offering accessories More rounded corners And funny Colors In the last few years. The Aurora collection was more focused on gaming than the productivity-oriented devices launched earlier. In addition to sleek looks that lean toward “gender inclusive” marketing, the collection has unapproachable prices and surprisingly poor battery life claims.
The class leader in terms of price and impressive features is the $229.99 G735 wireless headset. This seems like a very strange version of the G Pro X model, dressed in white with RGB LEDs tracing around the perimeter of its bulbous, rotating earcups. Very affordable ($50 or more) G435 Wireless Headset, the G735 has Braille on each side for right-to-left recognition, a great accessibility feature that more companies should copy. Logitech says the G735’s design is more inclusive, as it can accommodate smaller heads and smaller headphones and glasses. While this is technically true, it is strange Obviously It makes its other headsets only for those with giant heads and perfect eyesight.
The G735 has dual wireless connectivity, the ability to connect via 2.4GHz and your phone via Bluetooth. Logitech says the G735 will last 16 hours with LED lighting at 50 percent capacity. Most wireless headsets these days tout all-day battery life, which is, to say the least, a disappointing number. Turning off the lighting translates to about 56 hours of battery life per charge.
The $199.99 wireless G715, along with the $169.99 wired G713, are dockless models with media keys, a volume wheel, and full RGB LEDs. Their double-shot PPD keycaps provide backlighting under each and LEDs around the keyboard for illumination. Logitech says you can choose between tactile, linear, or clicky mechanical GX switches at the time of purchase.
The G715 can connect wirelessly to a Lightspeed 2.4GHz dongle or via Bluetooth. Expect around 25 hours of battery life on a single charge, says Logitech. As with the headset itself, it’s on the low end of the spectrum for longevity considering its high price.
Finally, the $99.99 G705 Wireless Mouse is the first mouse Logitech says was “deliberately” designed for players with small hands. At one angle, it looks like your normal gaming mouse, but at an angle that reveals its two thumb buttons, it looks like an ergonomic mouse with its thumb rest. It has a “gaming-grade” sensor (Logitech didn’t confirm the exact sensor before release) with an 8,200 DPI sensitivity, and it lasts up to 40 hours with the LEDs on. That battery life isn’t great. If it sounds like I’m beating a dead horse, that’s because I am.
Logitech accessories are rarely cheap to buy and the Aurora Collection is no exception. Buying the three items will cost you $499.97 (you bought the wired G713, not the G715, which is $30 more) but why stop there? Add-ons are also available for purchase!
- The G735 comes in white, but you can buy a different colored boom microphone bundled with two ear pads (in pink or neon green) for $20.
- As for keyboards, you can buy top plates for $20 a keyboard, and don’t forget the $40 keycaps.
- For the mouse, two accessories are available, including a $29.99 15.75 x 18-inch mousepad and a $40 heart-shaped carrying case for both the G735 headset and G705 mouse.
- If you buy one of each add-on from Logitech’s all-inclusive lineup, you’ll pay a minimum of $649.97.
Many tech companies, including Logitech, like to explain to the press how each of its new gadgets is guaranteed to be a great product through extensive user research, testing and collaboration with the intended audience. Angular in a real way. The team behind this collection seemed excited by the idea that its new products would get some people to see them, and honestly, that’s cool. A design that focuses too much on a specific group creates products that appear and fail over and over again. Logitech making gaming mice for small hands and wearable headsets with glasses are all good things. Making gaming more insular is a very good thing.
But it’s the crappy-sounding battery life — because Logitech doesn’t want to solve the problem of smaller gadgets that need less space for batteries — that’s a problem. High cost is the problem.
If your target audience can’t buy the product or use it at a cheaper price for the same amount of time, how inclusive or accessible is it really?
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