Inside the Auerbach Center, Boston Celtics’ new training facility, the team installed two sets of championship banners seven miles below the Mass Bike to match the official ones in their arena.
To say that those 17 banners are sacred to the organization may be an understatement. So why not keep as many copies as possible?
One morning in the building last June, when team owner Wyk Kruzbeck was preparing to formally announce his decision to elevate Brad Stevens as team leader, the two signed under those flags.
“We promised each other that we would win Banner 18, or we would try and die,” Grossbeck said.
Banner 18. This is a Vogue rally for two legacy companies of the NBA: the Celtics and the Los Angeles Lakers.
That championship fight will be shrouded in competition for decades, with the Lakers becoming a shadowy adversary for the Celtics during this emerging 2022 NBA Final. Both teams are seated at 17, and it is a deep, high-stakes race to gain the all-time lead in the league.
Since the turn of the century, the Lakers have won six titles for the Celtics, narrowing the historic gap. When the Lakers won in 2020, it tied the teams for the first time since 1963 (the Minneapolis Lakers won six of the first eight titles in league history).
This season in LA, Russell Westbrook’s acquisition, the Lakers were highly optimistic that they would add the 18th star to their center court logo, which was a driving force behind the bus family’s late patriot’s dream.
“It’s always Dr. [Jerry] The bus’s destination is to cross Boston, “said Laker Great Erwin “Magic” Johnson, Who led the Lakers to those five championships. “The Lakers never wanted the Celtics to win.”
“Dr. Buss would always say losing is bad, but losing to the Celtics is unbearable,” said Michael Thompson, who won two titles at LA against Boston in the 1987 final.
“We’re all Warriors fans now,” he said. “They need to do us a favor and link us to Boston. We can not let them be 18 before us.”
Books, Movies, Broadway Plays and Most Recent, HBO series “Success Time,” It featured a dramatized junk talk between Bus and Celtic legend Red Aurback. This final is an example of the many proxy fights that have taken place between the two sides over the years.
It has taken many forms and shapes. For example, during the Philadelphia 76ers Game 7 in Boston Gardens during the 1982 Eastern Conference Final, the crowd cheered as the 76 players cheered and chanted “Beat LA” for the final match. The Lakers won by six.
Doug Rivers, who coached the Celtics to the title over the Lockers in 2008, when he joined LA Clippers as captain and coach in 2013, ordered hidden Lakers championship banners during the clipper games at the then-staples center. This is part of a branding campaign aimed at giving clippers their own identity … with the added benefit of covering the success of lockers.
It still continues today. Warriors coach Steve Kerr, who grew up to be a Lakers fan in Southern California, wants to help keep the Celtics at bay by 17 runs.
“I grew up watching magic [Larry] Birds are moving towards it in the 80s. “Kerr said.” I was sitting in the last row of the forum. Kevin McHale Kurt kicked Rambis and changed the series [in 1984]. “
Soldiers guard Clay ThompsonMichael’s son feels the same desire.
“I was watching [Lakers vs. Celtics] In college, at Game 7, Staples Center, with my dad in 2010, now 12 years later, I’m playing on a rooting team, “said Thompson.” I want to play them in the final. “
There are endless stories like this – little things that pages have taken over each other for years.
When former Lakers coach Pat Riley published his book “Showtime” in 1988, he said: “‘Boston Mystic’ promotes a very general class of fan behavior that grows directly from low rental attitudes. “
In 2004, when coach Bill Jackson took the Lakers to the final and surpassed Auerbach’s record of nine championships, Auerbach complained in an interview with the Washington Post: “Why can’t he say ‘I’m lucky’. SOB [general manager] Jerry West Did I get these? ”
The Pistons won five games. Four years later, when the Celtics have won their only title by defeating Jackson and the Lakers in six games in the last 36 years, Grossbeck said: “This win was for Red Aurback,” who died two years ago.
In 2019, Grosbeck and current Lockers owner Jenny Buss co-founded the high-end tequila brand with co-owners of Charlotte Hornets, Michael Jordan and Wis Eden of Milwaukee Bucks. But when Cruzbeck attended the launch of the Lakers-Phoenix Suns game, the Celtics owner said he did not support LA.
“I’m excited for the Suns tonight,” he said in an interview with Spectrum Sportsnet. “If I cheer for the lockers, Red Aurback will come out of his grave and strangle me.”
Celtics now number. With three wins from 18, the rhetoric is likely to increase again. And, in particular, junk talk.
According to Cedric Maxwell, who won two titles in Boston, including the MVP of the 1981 final, Cedric Maxwell is best known for throwing barbs at Laker Great. James Worthy In the media and in private.
“They are said to be tied to us,” he said. “People say they’ll be up to the standard of the NBA, but the Celtics have been like that from the beginning. James Worthy, after we win this championship, I want you to feel the smell of our ass as we go.”
“Total coffee junkie. Tv ninja. Unapologetic problem solver. Beer expert.”